Branding Decisely

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Decisely revolutionized benefits and HR administration for small businesses.  Recently known as BayPoint Benefits; they needed a complete rebrand overhaul.  Naturally, this would require a brand new website from the ground up.

Profit By Pixel helped with Decisely’s online branding.   Our goal was to create a straightforward and friendly design to amplify Decisely’s flagship offering; which encompassed great technology interwoven with friendly, dedicated staff professionals. Their customer support is the foundation of their product, but they also offer the convenience of their intuitive software.  We wanted the website to feel inviting and professional while keeping the information architecture optimized for lead generation. Using real life office imagery; helped us to show Decisely’s friendly personality.  Using clean, unique graphics to emphasize their core messaging, served to validate their authority within the market.

Decisely needed a simple solution for managing their content.  In a competitive market like healthcare, Decisley needed a simple and custom way to update content seamlessly.  Their entire CMS infrastructure is customized so they can quickly and effectively update their website on demand.

Ongoing Support
Sometimes more is needed than just content updates.  New forms of media and evolving architecture is always a part of a digital strategy.  We help Decisely to evolve and stay fresh.  Adding new custom templates and custom graphics only strengthens their digital sales tool.


Services Included:

  1. Strategy
  2. Branding
  3. UI Design
  4. Responsive Design
  5. Front End Development
  6. CMS

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